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about Trademark Strategy.
brand strategy + marketing + activation management ...
who we are
Trademark Strategy is a Toronto-based activation management consultancy specializing in building business, marketing and communication strategies to optimize client brands in the marketplace they operate in. Category expertise in lifestyle consumer products and services from groceries + banking to fashion + design
our mission
Trademark strategy facilitates getting the right connection of our client’s brands with the right audience. By …
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Listening and understanding our client’s current and future business challenges and goals
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Helping our clients unlock their brand’s potential to better target existing and new optimal customer segments
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Marketing our client’s brand with credibility and authenticity to build customer consideration and brand affinity
how we work
Through the discovery process of understanding our client’s goals, business challenges and the market dynamics they operate in, Trademark Strategy partners with internal business and creative management teams to develop strategy and activation plans to conquer tasks and build results
meet mark
A recognized strategic marketing and brand planning expert, Trademark Strategy’s principal, MARK MALINOWSKI, has worked with fashion, design and retail clients since opening his consultancy 10 years ago after a successful 15+ year career working with leading agencies and consumer brands
Mark’s expertise is working with clients of premium, lifestyle consumer brands to help them realize their potential in the marketplace whether they be a start-up, mid-size or large corporation
not your typical consultancy
Trademark Strategy is not the type of consultancy that hands off a ‘play book’ after a short tenure. Its principal, Mark Malinowski, commits to working closely with the client to activate the go-forward plan. This engagement process can range from brand strategy and communication planning to process and business capability improvement
what sets us apart
Our willingness to be on-site and part of the activation team to steer the plan and address any hurdles that come up, sets Trademark Strategy from its competition. Trademark's principal is committed to providing on-site, hands-on leadership throughout the engagement process to ensure successful implementation
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Our Clients
FROM GROCERIES + BANKING TO FASHION + DESIGN ...
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